Check out our newest interactive project for client BuzzFeed via innovative interactive platform Eko, “Pickles goes to Silverlake”.

In quite possibly the most important piece of creative we’ve ever taken on, Pickles the Cat needs to get to Silverlake to pee in his litterbox, and the viewer uses the interactive platform Eko to navigate Pickles through a harrowing incident with the police, a painful conversation with an eco-conscious hipster, and clogged LA freeways. 

Director Jason Milligan took 5 minutes off from saving the planet to say this about the video; “I fought through my cat allergies to complete this project because I knew that this is a video that the world NEEDED TO SEE. The lessons the audience learns while helping Pickles drive a car to pee in a nice place are so pivotal, primal, and profitable to the people whom inhabit this rock we call Earth that I was willing to risk my own life in order to make this happen.”

We built over 20 nodes for this interactive video so that each viewer will have a unique adventure with Pickles. This means that your decisions MATTER, and that this is not a task that you should take lightly, because if you cause Pickles to eat CBD infused cat-nip at the wrong time, the cat could end up in jail, living with an annoying hipster, or even worse, peeing all over the side of the road. Give it a whirl here to see if you are able to get Pickles to Silverlake before the cat’s bladder bursts!